Breakthrough Sales Solutions

Chapter 1

1 Advertise your web site with banner ads that are
animated and include a call to action. You must grab
people's attention and get them to click. For
example, you could have flashing lights like they use
in Las Vegas. Another example, you could use
"Click Here Now" or "Click Here To Visit".


2 Use pop-up windows or advertisements on your
web site. They grab your visitor's attention because
they jump right out at them. For example, you could
use one to get people to subscribe to your free
e-zine. Another example, you could offer them a
surprise bonus for buying in the next few minutes
with a timer counting down.


3 Buy Internet business books, e-books, private site
memberships, etc. Study and learn all the new web
site promotional ideas you can. For example, take
notes either while you’re reading the e-book, or
afterwards. Write down a list of tips you could
apply or use for your own business.


4 Analyze all your promotional efforts. Concentrate
on the ones that work and drop the ones that don't.
Don't waste your valuable time. For example, if you
have an affiliate program that hasn't made a sale for
two months, drop it or test a different ad. You want
all of the ‘real estate’ space on your web site making
some kind of profit for your business.


5 Get the most from each one of your visitors. Ask
them to subscribe to your e-zine, participate on your
message board, bookmark your site, etc. One of the
most effective ways to persuade people to do
anything is to give them a freebie or strong benefit
for taking the action you want them to. For example,
"Get 4 Free Profitable E-books For Subscribing To
My E-zine!"



Chapter 2

6 Use text links if your banner ads are not pulling
traffic. People don't ignore text links as much as
they do banner ads. You should treat your text link
like a sales letter headline. For example, "How To
...”, “FREE...”, “Breaking News!....” “Warning!....”,
“....Exposed!” etc.


7 Trade content with other e-zine publishers or web
sites. This is a powerful and effective way to place
your links on other targeted web sites. For example,
trade articles with other e-zine publishers. Another
example, you could trade free e-books and give
them away to each other.


8 Keep your product available for your customers
at all times. If you have to back-order it, they may
end up canceling their order. For example, you
could say on your web site "Always In Stock",
"Products On Hand", " No Shipping Delays",
"Always Available", etc.


9 Use content on your web site which people can
skim through easily. Most people don’t have much
time so try using lists, short tips, short articles, etc.
For example,

*How To....

*5 Ways To....

*Discover...


10 Add a message board or chat room to your web
site. If people enjoy it, they will revisit your web site
to participate regularly. For example, if someone
visits your message board and asks a questions, then
later on someone answers it, that person will come
back and visit if they ever have another problem.



Chapter 3

11 Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or e-books.
Include your resource box and the option for article
reprints at the bottom of each article. For example:

“Larry Dotson is the co-author of "Subconscious
Internet Marketing". Inside this e-book you'll learn
746 reasons why people buy your products! Visit:
http://www.subconsciousinternetmarketing.com
Feel free to reprint this article on your web site or
in your e-zine, just include the resource box.”


12 Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies. Some people only give
away freebies in order to allow other people the
right to give them away. You could also give them
the right to include a freebie with their own product
as a bonus. For example, "Feel free to use this free
e-book as a bonus product!"


13 Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.
For example, you could say, “Don't have your own
discussion board? Link to ours and invite your
visitors to use it.”


14 Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site. For example, you could say, "Get 20
MB Of FREE Web Space In Exchange For Placing
Our Small Banner At The Top Of Your Web Site!"


15 Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.
For example, you could say, "Add Your Own
Listing In Exchange For Linking Back To Our Web
Site!" Another example, "Add Your Own Listing!
All We Ask Is That You Link Back To Our Web
Site."



Chapter 4

16 Allow people to include your free online service
on their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc. For example, you could say,
"Offer This Free Service To Your Visitors By Just
Linking To Our Web Site!"


17 Allow people to give away your free software.
Just include your business advertisement inside the
software program. For example, you could say,
"This Free Software Is Brought To You By (your
business information)" Another example, "This Free
Software Is Made Available By (your business
information)."


18 Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site. For example, require people to place a
small note under the graphic or at the bottom of their
web page like "These graphics are from (your
business information)." or "This template is copy-
righted by (your business information)."


19 Allow people to place an advertisement in your
free e-book if, in exchange, they give away the
e-book to their web visitors or e-zine subscribers.
Wouldn't you choose to give away something that
gave you benefits? For example, you could say,
"Give Away This Free E-book And Customize It
With Your Own Links!"


20 Allow people to give away your free e-book to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the Internet. For example, 5 people give it
away to 5 people each, and those 25 people give
it away to 5 people each, and those 125 people
give it away to 5 people each. It just keeps going!
That's 755 people viewing your ad for free and
without you doing much work.



Chapter 5

21 Turn your ad copy into a story or article. Your
visitors won't be as hesitant to read your ad and
will become more interested in your product. For
example, you could start your ad by saying, "Once
upon a time…" Another example would be to start
your ad out with "FREE Report!" Or "How To..."


22 Give visitors a freebie for filling out your online
survey otherwise they usually won't. Surveys will
give your business valuable intelligence for your
business. For example, you could say, "Everyone
who completes this survey will get a FREE watch!"
Another example, "The first 200 people who
complete this survey get a free calculator!"


23 Enhance the power of your ad copy benefits by
using attention-getting words, highlighting keywords,
using color, using quotes, bolding key phrases,
underlining, etc. For example, "Instant Profits",
“Super Fast Results”, “Lose Weight”, “Save
Money”, “Increase Sales”, etc.


24 Give your visitors lots of choices so they don't
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.
For example, “Choose the Basic or Deluxe.”
Another example, “Order by web site, phone or
fax.”


25 Put yourself in your visitors’ shoes. Design your
site for them, not for yourself. Create your product
around your visitors, not because you would buy it.
For example, if you were selling to people who
were thinking of going bankrupt, think about how
they feel. They would likely want to avoid bank-
ruptcy, they would feel tired of not be able to afford
anything, they would be fed up with creditors calling,
etc.



Chapter 6

26 Get free advice from successful online business
owners. Participate in business chat rooms and use
message boards to start a conversation. For
example, you could read their helpful information
or post questions and get them answered. You
could also answer other people’s questions and
start a conversation.


27 Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a limited
time with your main product. For example, you
could say, “Order before midnight tonight and get
4 FREE bonuses!” Another example, “Order by
June 25, 2002 and get a Free Advertising E-book!”


28 Offer your customers extra add-on products at
the point of purchase. For example, if they are
buying an electronic toy, try to sell batteries with it.
For example, “Check Here To Add 4 Batteries For
Only $2.95 More!” Another example, “Click Here
To Upgrade To The Deluxe Version For Only
$10 Extra!”


29 Make your visitors feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about buying from your web site.
For example, “You are in the 1% of people who
are serious about changing their life.” Another
example, “You are brave for going the extra mile to
eliminate your financial problems.”


30 Add multiple profits to your web site. If you're
selling business books try to sell business services,
courses and supplies too. For example, you could
say, “Thanks for purchasing our business e-book. If
you like it, don't forget we offer a monthly update
service for the e-book for only $4.95 a month.”

Blockbuster Cash Secrets

Chapter 1

1 Set up a cross-promotion deal with another web
business. Allow them to sell your product as a back-
end product to their existing customer base. The
web business’ product should be related to your
product or service. If not, it may not sell that well
to a different target audience.


2 Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits. For example, if you are selling tennis
rackets, maybe you could partner with a tennis ball
business and package them together. It's a win/win
joint venture deal.


3 Rent your products out for a set period of time.
It's like selling but you get the products back to
rent again. You could make more profit in the long
run renting your products or services. People today
have less money and would rather rent than buy
something and only use it once.


4 Allow people to subscribe to your products. It
works best when selling information products,
services or memberships. You could charge them
per week, per month, per quarter or per year. It will
bring in secure residual income. Plus you can sell
your subscribers back-end products for single sales.


5 Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease. For example, if you were
leasing out computers, the customers would pay you
a monthly fee. If they returned the computer at the
end of their lease, you could lease it out again to
someone else, or even sell it.



Chapter 2

6 Add a message board to your web site. People
will visit your web site to ask questions and answer
other people's questions. Some people will just
participate on message boards so they can leave
their link but those people may end up buying your
product too.


7 Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they're interested in.
This saves them time and effort searching for all
those links personally. If you update it often, they
will come back and revisit and maybe buy one of
your products.


8 Add an article section to your web site. People
will visit your web site to read and learn new
information related to their interests. You want to
have original content so people can't go anywhere
else to get it. You also want to update it regularly
so they will want to revisit your web site over and
over.


9 Add an archive of past e-zine issues to your web
site. Your new subscribers will visit your web site to
read the past issues that they've missed. Your old
subscribers might want to look up some information
or ads they remembered seeing in your e-zine.


10 Add a free e-book directory to your web site.
People will visit your site to download, study and
read new information. If you do add one, offer
e-book related products. Those people might decide
they want to create their own e-book and submit
it to your directory.



Chapter 3

11 Add a free classified ad section. People will
visit your web site to place their own free classified
ad and to read other offers. You can encourage
them even more by telling them you will pick a few
classified ads to run in your e-zine. This may
influence them to subscribe to your e-zine or to
revisit your web site regularly to submit new ads.


12 Add a free link page to your web site. People
will visit your web site to place their own link and
to look at other people's links. You could say to the
link submitters that you'll run their link once in your
e-zine if, in exchange, they place your link on their
home page for one or two months.


13 Add an "About Us" page to your web site.
People will visit your web site to read about you
and your business. This will help to make your
relationship with your prospects more personal and
persuade them to buy. Include some of your non-
business information too on your "About Us" page.


14 Add a guest book to your web site. People will
visit your web site to leave their opinions about your
business and to list their signature file. Yes, they may
only be doing it to get free advertising but it could
be a visitor who might eventually buy your product.


15 Add a free software download page to your
web site. People will visit your web site to find new
software that will make their life easier. Your
software could be your own, freeware, submitted
shareware or demos. The software should be
related to your target audience.



Chapter 4

16 Show your potential e-zine subscribers a sample
issue of your e-zine. Black out some of the important
information; this will make them more curious and
get them to subscribe. Use a really juicy tip they have
not probably heard of. You could just tell them where
to find your e-zine archives or that sample issue after
they subscribe.


17 Give away a free follow-up autoresponder
course. Publish your e-zine ad in each lesson. The
more people who see it, the higher the chance they'll
subscribe. Your e-zine needs to have a lot of original
and quality content for this to persuade them to
subscribe. Of course you could also mention one of
your products in each lesson.


18 Offer your potential customers a discount on a
particular product you sell if they subscribe to your
free e-zine. For example, you could say, " Subscribe
to my free e-zine and get a 40% discount off my
latest e-book!” After they subscribe you could tell
them about your secret discount order page in the
‘thank you’ e-mail you send them.


19 Give other businesses permission to give away
a free subscription to your e-zine as a bonus for a
product they sell. You want the product or service
to be related to your e-zine though. Just think, you
could have a lot of businesses offering your e-zine
to their customers.


20 Ask your potential subscribers questions that'll
persuade them to subscribe. For example, you
could say, "Would you like to be able to retire
before you're 40?" Another example, "Does the idea
of working at home appeal to you?"



Chapter 5

21 Write your e-zine's ad to sound like it is common
sense to subscribe. For example, you could say,
"Everyone knows you have to know a few things
before you start a business!" Another example, "We
all know that knowledge is a key factor in making a
business profitable."


22 Assume people are going to instantly subscribe to
your e-zine. For example, "Dear Healthy Subscriber".
They will want to subscribe in order to feel healthy.
Another example, "Dear Intelligent Subscriber".
They will want to subscribe in order to feel intelligent.


23 Allow your subscribers to collect things from each
issue of your e-zine. It could be e-books or software.
They'll tell others and those people will subscribe too.
For example, you could say, "In each issue of our
e-zine we will be giving away a new limited edition
business report! Collect them all!"


24 Tell people what their friends or family might say
as a result of them learning what's in your e-zine.
People care about what other people think of them.
For example, you could say, "Just imagine your wife
telling you how proud she is of you for starting your
own business!"


25 Make people feel like it's their idea to subscribe,
they will be less hesitant. For example, you could say,
"You are making a smart decision for subscribing."
Another example, "Thank you for making an
intelligent choice and subscribing to our e-zine!"
Plus you're assuming ahead of time they are going to
subscribe.



Chapter 6

26 Allow other e-zine publishers or web site owners
to republish small nuggets or excerpts of information
from your free e-book with your byline or ad
included. That is another way to market your business
with the use of a free e-book.


27 Make extra profits from selling monthly updates
of your free e-book. You could also back-end sell
the extra, never-before-released chapters of your
free e-book. You’ll have a lot more people reading
your e-book and seeing your ad because it's free
and because you allow others to give it away. Plus
you can make more profit from it by selling extra
content.


28 You could have a famous and respectable
person on your banner ad representing your product,
web site or service. People will click because they'll
trust that person over you. For example, you could
say, "The famous (name) has even bought our
product! Click here to see why!"


29 Divide your free e-book into reports then allow
people to use them as bonus products for products
they sell. Just make sure they include your resource
box or ad with the report. If you want to, allow
them to sell the reports too.


30 You could end your ad copy with a free bonus.
When you give people a free bonus, it increases the
product's perceived value. For example, you could
say "You'll get 7 free bonuses for ordering before
(date)." Another example, "If you order this weekend
only you'll get the e-book (title)!"