Breakthrough Sales Solutions

Chapter 1

1 Advertise your web site with banner ads that are
animated and include a call to action. You must grab
people's attention and get them to click. For
example, you could have flashing lights like they use
in Las Vegas. Another example, you could use
"Click Here Now" or "Click Here To Visit".


2 Use pop-up windows or advertisements on your
web site. They grab your visitor's attention because
they jump right out at them. For example, you could
use one to get people to subscribe to your free
e-zine. Another example, you could offer them a
surprise bonus for buying in the next few minutes
with a timer counting down.


3 Buy Internet business books, e-books, private site
memberships, etc. Study and learn all the new web
site promotional ideas you can. For example, take
notes either while you’re reading the e-book, or
afterwards. Write down a list of tips you could
apply or use for your own business.


4 Analyze all your promotional efforts. Concentrate
on the ones that work and drop the ones that don't.
Don't waste your valuable time. For example, if you
have an affiliate program that hasn't made a sale for
two months, drop it or test a different ad. You want
all of the ‘real estate’ space on your web site making
some kind of profit for your business.


5 Get the most from each one of your visitors. Ask
them to subscribe to your e-zine, participate on your
message board, bookmark your site, etc. One of the
most effective ways to persuade people to do
anything is to give them a freebie or strong benefit
for taking the action you want them to. For example,
"Get 4 Free Profitable E-books For Subscribing To
My E-zine!"



Chapter 2

6 Use text links if your banner ads are not pulling
traffic. People don't ignore text links as much as
they do banner ads. You should treat your text link
like a sales letter headline. For example, "How To
...”, “FREE...”, “Breaking News!....” “Warning!....”,
“....Exposed!” etc.


7 Trade content with other e-zine publishers or web
sites. This is a powerful and effective way to place
your links on other targeted web sites. For example,
trade articles with other e-zine publishers. Another
example, you could trade free e-books and give
them away to each other.


8 Keep your product available for your customers
at all times. If you have to back-order it, they may
end up canceling their order. For example, you
could say on your web site "Always In Stock",
"Products On Hand", " No Shipping Delays",
"Always Available", etc.


9 Use content on your web site which people can
skim through easily. Most people don’t have much
time so try using lists, short tips, short articles, etc.
For example,

*How To....

*5 Ways To....

*Discover...


10 Add a message board or chat room to your web
site. If people enjoy it, they will revisit your web site
to participate regularly. For example, if someone
visits your message board and asks a questions, then
later on someone answers it, that person will come
back and visit if they ever have another problem.



Chapter 3

11 Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or e-books.
Include your resource box and the option for article
reprints at the bottom of each article. For example:

“Larry Dotson is the co-author of "Subconscious
Internet Marketing". Inside this e-book you'll learn
746 reasons why people buy your products! Visit:
http://www.subconsciousinternetmarketing.com
Feel free to reprint this article on your web site or
in your e-zine, just include the resource box.”


12 Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies. Some people only give
away freebies in order to allow other people the
right to give them away. You could also give them
the right to include a freebie with their own product
as a bonus. For example, "Feel free to use this free
e-book as a bonus product!"


13 Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.
For example, you could say, “Don't have your own
discussion board? Link to ours and invite your
visitors to use it.”


14 Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site. For example, you could say, "Get 20
MB Of FREE Web Space In Exchange For Placing
Our Small Banner At The Top Of Your Web Site!"


15 Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.
For example, you could say, "Add Your Own
Listing In Exchange For Linking Back To Our Web
Site!" Another example, "Add Your Own Listing!
All We Ask Is That You Link Back To Our Web
Site."



Chapter 4

16 Allow people to include your free online service
on their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc. For example, you could say,
"Offer This Free Service To Your Visitors By Just
Linking To Our Web Site!"


17 Allow people to give away your free software.
Just include your business advertisement inside the
software program. For example, you could say,
"This Free Software Is Brought To You By (your
business information)" Another example, "This Free
Software Is Made Available By (your business
information)."


18 Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site. For example, require people to place a
small note under the graphic or at the bottom of their
web page like "These graphics are from (your
business information)." or "This template is copy-
righted by (your business information)."


19 Allow people to place an advertisement in your
free e-book if, in exchange, they give away the
e-book to their web visitors or e-zine subscribers.
Wouldn't you choose to give away something that
gave you benefits? For example, you could say,
"Give Away This Free E-book And Customize It
With Your Own Links!"


20 Allow people to give away your free e-book to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the Internet. For example, 5 people give it
away to 5 people each, and those 25 people give
it away to 5 people each, and those 125 people
give it away to 5 people each. It just keeps going!
That's 755 people viewing your ad for free and
without you doing much work.



Chapter 5

21 Turn your ad copy into a story or article. Your
visitors won't be as hesitant to read your ad and
will become more interested in your product. For
example, you could start your ad by saying, "Once
upon a time…" Another example would be to start
your ad out with "FREE Report!" Or "How To..."


22 Give visitors a freebie for filling out your online
survey otherwise they usually won't. Surveys will
give your business valuable intelligence for your
business. For example, you could say, "Everyone
who completes this survey will get a FREE watch!"
Another example, "The first 200 people who
complete this survey get a free calculator!"


23 Enhance the power of your ad copy benefits by
using attention-getting words, highlighting keywords,
using color, using quotes, bolding key phrases,
underlining, etc. For example, "Instant Profits",
“Super Fast Results”, “Lose Weight”, “Save
Money”, “Increase Sales”, etc.


24 Give your visitors lots of choices so they don't
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.
For example, “Choose the Basic or Deluxe.”
Another example, “Order by web site, phone or
fax.”


25 Put yourself in your visitors’ shoes. Design your
site for them, not for yourself. Create your product
around your visitors, not because you would buy it.
For example, if you were selling to people who
were thinking of going bankrupt, think about how
they feel. They would likely want to avoid bank-
ruptcy, they would feel tired of not be able to afford
anything, they would be fed up with creditors calling,
etc.



Chapter 6

26 Get free advice from successful online business
owners. Participate in business chat rooms and use
message boards to start a conversation. For
example, you could read their helpful information
or post questions and get them answered. You
could also answer other people’s questions and
start a conversation.


27 Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a limited
time with your main product. For example, you
could say, “Order before midnight tonight and get
4 FREE bonuses!” Another example, “Order by
June 25, 2002 and get a Free Advertising E-book!”


28 Offer your customers extra add-on products at
the point of purchase. For example, if they are
buying an electronic toy, try to sell batteries with it.
For example, “Check Here To Add 4 Batteries For
Only $2.95 More!” Another example, “Click Here
To Upgrade To The Deluxe Version For Only
$10 Extra!”


29 Make your visitors feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about buying from your web site.
For example, “You are in the 1% of people who
are serious about changing their life.” Another
example, “You are brave for going the extra mile to
eliminate your financial problems.”


30 Add multiple profits to your web site. If you're
selling business books try to sell business services,
courses and supplies too. For example, you could
say, “Thanks for purchasing our business e-book. If
you like it, don't forget we offer a monthly update
service for the e-book for only $4.95 a month.”