Covert Product Selling Principles

Chapter 1

1 Multiply your marketing and advertising efforts
on the Internet. You can accomplish this by starting
an affiliate program, using viral marketing or both.
For example, you could start an affiliate program
and give your affiliates customized e-books with
their own affiliate links to give away.


2 Increase your ratio of visitors who purchase your
product(s). You could change your headline, offer a
stronger guarantee, add testimonials, etc. For
example, one week you could have your headline
say, "How To Lose 5 Pounds In Two Days!" and
the next week use, "Lose 5 Pounds In Only 48
Hours!" Just see which one pulls more orders per
visitors.


3 Find out who are your strongest leads for buying
your product by offering a free e-zine. The visitors
who are very interested will subscribe to it. Once
they have subscribed, you can sell them related
products again and again. Just make sure your
e-zine has enough original content to keep them
interested.


4 Team up with your competition by starting an
association for your specific industry. It could lead
to a profitable partnership with them. You could
give all the members graphic links to place on their
home pages. This would increase your membership
and business exposure.


5 Publish an e-zine for your employees. This could
motivate them to do a better job or keep them
advised on where your business is headed. For
example, you could include articles about friendly
customer service, being more productive, getting
along with other employees, employee profiles, etc.



Chapter 2

6 Search for your business' name in newsgroups
and discussion boards. Some of the comments you
find could help you improve your business. For
example, you could find someone complaining about
your customer service, an employee, your web site
design, product, etc. Then you'll know what to
improve.


7 Attract people to link to your web site. You could
offer them a discount on the products you sell or give
them free items for linking. For example, you could
say, "Get A Huge 30% Discount On Our E-book If
You Agree To Link To Our Web Site For At Least
One Month!”


8 Develop your own opt-in email list by giving your
visitors a reason to give you their e-mail address.
Allow them to sign up to free items and contests.
Just get their permission to e-mail them again in the
future for other things. For example, you could
say, "Sign Up For Your Chance To Win A Color
TV!"


9 Create a "PR" web page for your business. List
information that could be considered newsworthy
for e-zines, newspapers, magazines, etc. There are
many ways to get into the media, like launching a
unusual product, donating a large amount to charity,
holding big events, etc.


10 Give your business and products credibility by
linking to web sites that have written positive stories
about your business. You could link to them right
in your product ad. For example, you could say,
"Just See What (name) Magazine Is Saying About
Our Newest E-book!"



Chapter 3

11 Give people a free subscription to your e-zine.
Almost everyone is publishing an e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a weekly contest
for new subscribers. For example, you could say,
"Subscribe And Have A Chance To Win Our Latest
Home Study Course!"


12 Provide your visitors with free content. Your
content will be more attractive to your visitors if it's
up-to-date or original. You could also offer people
the option to reprint the content in their e-zine or
web site. If your content is super original, you could
use something like "Never Seen Before" in your titles.


13 Offer a free online directory. The directory could
be full of interesting e-books, e-zines, web sites, etc.
If people find your directory to be a valuable
resource, they will visit it over and over again. You
could also put your whole directory into e-book
format and allow people to give it away.


14 Give your visitors a free e-book. You could
also include your own ad in the e-book and allow
other people to give it away. If you don't want to
take the time to write one, you could ask other
writers’ permission to use their articles. They will
just want you to publish their resource box too.


15 Hold free online classes or seminars. They
could be held in your web site's chat room. The
idea of "live" information will definitely entice people
to visit your web site. You will become known as
an expert on the topic. You could hold them weekly
or monthly to get people to revisit your web site
again and again.



Chapter 4

16 Give visitors a free entry into your contest or
sweepstake. The prizes should be something of
interest or value to your visitors. Most people who
enter will continually revisit your web site to get the
results. For example, if your target audience is
business owners, your prizes could be computers,
business e-books, business services, etc.


17 Let visitors download free software. It could be
freeware, shareware, demos, etc. You could even
turn part of your site into a free software directory.
If you created the software, include your ad inside
and let other people give it away. You could also
allow people to link to your free software directory
so they could offer it to their own visitors.


18 Offer free online services or utilities from your
web site. They could be search engine submitting,
copywriting, proofreading, etc. The service or utility
should be helpful to your target audience. For
example, if your target audience is e-book pub-
lishers, offer them a free e-book creation service.


19 Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
to be of huge value because consulting fees can be
very expensive. You could also create a product by
recording or saving the information you gave them
and selling it to them as a handy reference.


20 Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club? You could also give
away a free e-zine for club members only. You
could make money by offering a deluxe membership
for a monthly fee.



Chapter 5

21 Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc. You
could make the freebie even more valuable to them
if you allow them to give it away with their
own customized links in it.


22 Link to web sites that provide useful information
or services for your visitors. If you have many useful
links on your site, they may make it their start page.
For example, wouldn't you like to go to one web
page and have on it all the links you like to visit
or research?


23 Spice up your web site's wording by using plenty
of adjectives. It gives your visitors a clearer vision
of what you're explaining or describing to them. For
example, if you were describing a software program
you could say, "This easy-to-use software gently
guides you through the whole set up process."


24 Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have people click to read the rest. For
example, you could say, "How To Increase Your
Sales By 200% by Larry Dotson. To Read Click
Here!"


25 Join affiliate programs that go with the theme of
your web site. You'll just be wasting valuable space
and time if your visitors aren't interested in them.
For example, if your target audience is softball
players, you would want to join affiliate programs
that sell softball bats, balls, uniforms, magazines, etc.



Chapter 6

26 Market your web site as a free club instead of
a web site. This'll increase your repeat visitors and
sales because people enjoy belonging to groups.
You could have a members’ message board, give
visitors' membership IDs, give them membership
graphics to place on their web sites, etc.


27 Interact with your online customers on a regular
basis. This'll show them you care about them. You
could use a chat room, forum or an online message
system. Always be interested in what people have
to say, answer their questions, give them
compliments, and take the time to talk about things
other than just business, etc.


28 Check your web site links regularly. If people
click on a link and it doesn't work, they usually
won't risk wasting their time clicking on another one.
For example, would you revisit a web site after two
of the links you really wanted to click on didn’t
work? You probably wouldn't even bookmark the
site.


29 Give visitors a positive experience when they're
at your web site. Provide them with original content
and free things. They'll tell all of their friends about it.
You could also persuade them to tell their friends
about it by starting an affiliate program. It could pay
per sale, per click or per lead.


30 Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange, they do the same for you.
For example, if your business is selling toys, you could
cross-promote a business that sells kids’ games. You
both have a similar target audience.