Blockbuster Cash Secrets

Chapter 1

1 Set up a cross-promotion deal with another web
business. Allow them to sell your product as a back-
end product to their existing customer base. The
web business’ product should be related to your
product or service. If not, it may not sell that well
to a different target audience.


2 Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits. For example, if you are selling tennis
rackets, maybe you could partner with a tennis ball
business and package them together. It's a win/win
joint venture deal.


3 Rent your products out for a set period of time.
It's like selling but you get the products back to
rent again. You could make more profit in the long
run renting your products or services. People today
have less money and would rather rent than buy
something and only use it once.


4 Allow people to subscribe to your products. It
works best when selling information products,
services or memberships. You could charge them
per week, per month, per quarter or per year. It will
bring in secure residual income. Plus you can sell
your subscribers back-end products for single sales.


5 Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease. For example, if you were
leasing out computers, the customers would pay you
a monthly fee. If they returned the computer at the
end of their lease, you could lease it out again to
someone else, or even sell it.



Chapter 2

6 Add a message board to your web site. People
will visit your web site to ask questions and answer
other people's questions. Some people will just
participate on message boards so they can leave
their link but those people may end up buying your
product too.


7 Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they're interested in.
This saves them time and effort searching for all
those links personally. If you update it often, they
will come back and revisit and maybe buy one of
your products.


8 Add an article section to your web site. People
will visit your web site to read and learn new
information related to their interests. You want to
have original content so people can't go anywhere
else to get it. You also want to update it regularly
so they will want to revisit your web site over and
over.


9 Add an archive of past e-zine issues to your web
site. Your new subscribers will visit your web site to
read the past issues that they've missed. Your old
subscribers might want to look up some information
or ads they remembered seeing in your e-zine.


10 Add a free e-book directory to your web site.
People will visit your site to download, study and
read new information. If you do add one, offer
e-book related products. Those people might decide
they want to create their own e-book and submit
it to your directory.



Chapter 3

11 Add a free classified ad section. People will
visit your web site to place their own free classified
ad and to read other offers. You can encourage
them even more by telling them you will pick a few
classified ads to run in your e-zine. This may
influence them to subscribe to your e-zine or to
revisit your web site regularly to submit new ads.


12 Add a free link page to your web site. People
will visit your web site to place their own link and
to look at other people's links. You could say to the
link submitters that you'll run their link once in your
e-zine if, in exchange, they place your link on their
home page for one or two months.


13 Add an "About Us" page to your web site.
People will visit your web site to read about you
and your business. This will help to make your
relationship with your prospects more personal and
persuade them to buy. Include some of your non-
business information too on your "About Us" page.


14 Add a guest book to your web site. People will
visit your web site to leave their opinions about your
business and to list their signature file. Yes, they may
only be doing it to get free advertising but it could
be a visitor who might eventually buy your product.


15 Add a free software download page to your
web site. People will visit your web site to find new
software that will make their life easier. Your
software could be your own, freeware, submitted
shareware or demos. The software should be
related to your target audience.



Chapter 4

16 Show your potential e-zine subscribers a sample
issue of your e-zine. Black out some of the important
information; this will make them more curious and
get them to subscribe. Use a really juicy tip they have
not probably heard of. You could just tell them where
to find your e-zine archives or that sample issue after
they subscribe.


17 Give away a free follow-up autoresponder
course. Publish your e-zine ad in each lesson. The
more people who see it, the higher the chance they'll
subscribe. Your e-zine needs to have a lot of original
and quality content for this to persuade them to
subscribe. Of course you could also mention one of
your products in each lesson.


18 Offer your potential customers a discount on a
particular product you sell if they subscribe to your
free e-zine. For example, you could say, " Subscribe
to my free e-zine and get a 40% discount off my
latest e-book!” After they subscribe you could tell
them about your secret discount order page in the
‘thank you’ e-mail you send them.


19 Give other businesses permission to give away
a free subscription to your e-zine as a bonus for a
product they sell. You want the product or service
to be related to your e-zine though. Just think, you
could have a lot of businesses offering your e-zine
to their customers.


20 Ask your potential subscribers questions that'll
persuade them to subscribe. For example, you
could say, "Would you like to be able to retire
before you're 40?" Another example, "Does the idea
of working at home appeal to you?"



Chapter 5

21 Write your e-zine's ad to sound like it is common
sense to subscribe. For example, you could say,
"Everyone knows you have to know a few things
before you start a business!" Another example, "We
all know that knowledge is a key factor in making a
business profitable."


22 Assume people are going to instantly subscribe to
your e-zine. For example, "Dear Healthy Subscriber".
They will want to subscribe in order to feel healthy.
Another example, "Dear Intelligent Subscriber".
They will want to subscribe in order to feel intelligent.


23 Allow your subscribers to collect things from each
issue of your e-zine. It could be e-books or software.
They'll tell others and those people will subscribe too.
For example, you could say, "In each issue of our
e-zine we will be giving away a new limited edition
business report! Collect them all!"


24 Tell people what their friends or family might say
as a result of them learning what's in your e-zine.
People care about what other people think of them.
For example, you could say, "Just imagine your wife
telling you how proud she is of you for starting your
own business!"


25 Make people feel like it's their idea to subscribe,
they will be less hesitant. For example, you could say,
"You are making a smart decision for subscribing."
Another example, "Thank you for making an
intelligent choice and subscribing to our e-zine!"
Plus you're assuming ahead of time they are going to
subscribe.



Chapter 6

26 Allow other e-zine publishers or web site owners
to republish small nuggets or excerpts of information
from your free e-book with your byline or ad
included. That is another way to market your business
with the use of a free e-book.


27 Make extra profits from selling monthly updates
of your free e-book. You could also back-end sell
the extra, never-before-released chapters of your
free e-book. You’ll have a lot more people reading
your e-book and seeing your ad because it's free
and because you allow others to give it away. Plus
you can make more profit from it by selling extra
content.


28 You could have a famous and respectable
person on your banner ad representing your product,
web site or service. People will click because they'll
trust that person over you. For example, you could
say, "The famous (name) has even bought our
product! Click here to see why!"


29 Divide your free e-book into reports then allow
people to use them as bonus products for products
they sell. Just make sure they include your resource
box or ad with the report. If you want to, allow
them to sell the reports too.


30 You could end your ad copy with a free bonus.
When you give people a free bonus, it increases the
product's perceived value. For example, you could
say "You'll get 7 free bonuses for ordering before
(date)." Another example, "If you order this weekend
only you'll get the e-book (title)!"