Amazing Advertising Tips

Chapter 1

1 Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc. This may also answer
some of their buying questions ahead of time.
People don't want to buy products without knowing
you will be there to help if they have problems.


2 Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce ad copy that’s more profitable.
Have a web form or e-mail link in place so they can
answer you. You may find out they don't like your
guarantee or graphics. It could be anything.


3 Think of ways to get your site or business in the
the news. You could sponsor a fundraiser, break a
world record, hold a major event, etc. Simply
write a press release about what you’ve
accomplished, then send it to media outlets that
cater to your target audience.


4 Hold a contest on your web site. Give other web
sites the option of offering it to their visitors. This'll
multiply your advertising all over the Internet. It
would become a viral contest. Of course the contest
must either be ongoing or held regularly so you could
allow other online publishers to offer it to their visitors
or subscribers.


5 Tell your potential customers that your ordering
system is highly secure. Also reassure them that
you take every effort to protect them. People want
to feel they are safe online. They want to know that
you care about their well-being. Tell them all about
what you currently do for them to make them feel
more secure.



Chapter 2

6 Carry business cards with you wherever you go.
Have your web address printed on them. You can
hand them out to anyone you meet. Just think of all
the people you meet on a regular basis: grocery
clerks, post office workers, bag boys, family
members, friends, salesmen/women, etc.


7 Contact national radio stations to ask them if they
are looking for guest speakers. Tell them your area
of expertise; maybe they'll book you for a show.
Of course you would want to contact targeted
stations and shows which would want to know more
about you and your area of expertise.


8 Join clubs related to your area of business. You
could trade leads with other businesses. Learn new
ways to run your business and sell your products.
You could also create your own online business club.
You could provide private chat rooms, message
boards, articles, etc.


9 Think of a domain name for your web site that's
easy to remember. It should be related to what your
business does, sells or provides. If there aren’t any
business names available, use your actual birth name.
You could at least brand yourself. Your own name
will give you credibility.


10 Position your web site at the top of pay-per-click
search engines. You will only pay your set amount
for each click-through you get to your web site. Just
make sure your profits will pay for your advertising
cost. If they won't, maybe you could share a web
site with another related business and split the costs.



Chapter 3

11 Allow your visitors or customers to increase your
traffic or sales. Ask them how you can improve your
business, web site or product. You can ask them at
your web site, in your e-zine, on your message
board, in your chat room, in your guest book, in your
product packages, etc.


12 Team up with other e-zines that have the same
target audience. Combine subscriber bases and then
publish one e-zine together to increase subscribers.
You could all include your ads and announcements
in the e-zine. You could also take turns for the top
advertising space.


13 Swap endorsement advertisements with other
web sites. Endorsement ads usually pull more sales
and traffic than regular advertisements. People have
taught themselves to ignore advertisements because
they see hundreds of them every day. Endorsements
usually don't look or sound like normal ads.


14 Outsource part of your workload to save time
and money. You can spend more of your time and
money promoting your business. You'll save money
on employee costs, space costs, training costs, etc.
Keep the work you enjoy doing to keep you
motivated and ship out the work you don't like.


15 Include a signature file on all the e-mails you send
out. Provide your business name, phone number,
e-mail and web address, etc. Also include a brief
blurb for your business or the product you're selling.
For example, you could say, "How To Wash Your
Car In Two Minutes or Less!"



Chapter 4

16 Use pictures or graphics on your web site that
support the product you're selling. They could give
your visitors a clearer vision of your product, the
benefits of the product, people's emotion when they
own the product, etc. You could also use ‘before’
and ‘after’ pictures.


17 Create a friendly, long-term relationship with all
your customers. Practice good customer service
and follow-up with them on a regular basis. You
could follow-up with gifts, greeting cards, free things,
coupons, special offers, reminders, your e-zine,
helpful advice, etc.


18 Create strategic alliances with other web sites.
You could exchange banner ads, sell each other's
products as back-end products, cross-promote, etc.
You could also create a web site together and
promote it on your separate web sites. You would
both just split the costs and profits.


19 Increase the perceived value of your product to
skyrocket your sales. Add on free bonuses, after-
sale services or an affiliate program. Other factors
that would help are: your own domain name, a
professional web design, a good-looking product
graphic and persuasive ad copy.


20 Give customers a discount on their total order
to increase sales. You could give them a discount
for ordering over a set dollar or product amount.
For example, you could say, "Buy over $39 worth
of products and get a 20% discount on your order!"
Another example, "Get a 15% discount if you order
3 or more products!"



Chapter 5

21 Allow your visitors to reprint the content on your
web site. Just ask them to include your resource box
and a link to your site in exchange. This will turn
your content into a traffic machine and the external
links will help increase your ranking in some search
engines.


22 Provide a free contest or sweepstake at your
web site. It's a fact, people like to win things. If you
can fulfill that need, people will visit. You can also
attract them to revisit by holding one every week or
month. You could also start an opt-in list for people
who enter your contest or sweepstake so you can
follow-up with them regularly.


23 Save time and money by using ad submitters.
You will reach a larger part of your target audience
far more quickly than by manually submitting your
ad. You should manually submit your ad to the most
popular web sites so you have a better chance of
being listed or placed in a good position.


24 Create a good first impression. You will not be
able to sell very many products if your visitors think
your web site looks unprofessional. Use crisp
graphics, attractive color combinations, a readable
text size, even spacing, even margins, bold headlines,
indent benefits, etc.


25 Stop procrastinating and start finishing all your
business tasks. Do one at a time. Don’t get caught
up thinking that you can never get them all done.
Make a list. Do the easiest or most crucial one first
and move down the list. Cross off each task as you
complete it.



Chapter 6

26 Develop a relationship with all your visitors and
customers. Tell them how much you appreciate
them visiting your web site or buying your product.
Invite them to online and offline events like free chat
room classes, parties, dinner gatherings, business
events, etc.


27 Hire a business coach to help improve you and
your business. That could help increase your sales,
motivate you, balance your workload, etc. It would
be like renting an extra brain. You would have
double the thinking power.


28 Stay away from being too comfortable with your
income or life. You should always be making new
goals for yourself and developing new sales ideas.
The world keeps changing and if you pause too long,
you might miss out. You only live once.


29 Make sure you don’t become a workaholic.
Your mind needs time away from your business life.
This will help your brain think clearly while working.
The best time to get profitable ideas is when you’re
not thinking about them. They just pop into your
brain


30 Create and follow short/long-term goals for your
business. The short-term goals can create early
success and the long-term goals can create future
success. Design each goal so they all add up to your
ultimate goal. Don't make your goals too unrealistic
otherwise depression and frustration could move you
farther away from them.