Extreme Persuasion Strategies

Chapter 1

1 Include the reprint/reproduction rights with your
product. This increases the perceived value because
people can start a business and make money. You
can also include some of your advertisements in or
on the product. The more it gets resold, the more
your ad will be seen.


2 Get the word out about your product and brand
it. This increases the perceived value because people
believe brand name products are better quality. If
you want to quickly brand your product, team up
with an already branded business and use their name.
You could just give them a percentage of your profits.


3 Participate in chat rooms related to the product
you're reselling. Start a conversation with a person
without trying to sell to him or her. Later on, while
you are chatting, mention the product you're
reselling. You could end up selling your product,
creating a friendship or finding a joint venture
partner.


4 Create a free e-book with the advertisement and
link of your affiliate web site. The subject of the free
e-book should draw your target audience to down-
load it. Also submit it to some e-book directories.
The more exposure your free e-book gets, the more
your ad will be seen.


5 Start your own affiliate program directory. Join
a large number of affiliate programs and list them all
in a directory format on your web site. Then just
advertise your free affiliate program directory. You
will earn commissions and gain sub-affiliates. Plus
you could start an affiliate-related e-zine too.




Chapter 2

6 Write your own affiliate program ads. If all the
other affiliates use the same ads that you do, it won’t
give you an edge over your competition. Use a
different ad to give yourself an unfair advantage over
all the other affiliates. If you have sub-affiliates, tell
them to do the same.


7 Use a personal endorsement ad. Only use one if
you've actually bought the product or service for the
affiliate program. Tell people what kind of benefits
and results you've received using the product. You
need to purchase the product or service in order to
write a honest endorsement.


8 Advertise the product you're reselling in your
signature file. Use an attention-getting headline and
a good reason for them to visit your affiliate site.
Make sure your sig file doesn't go over 5 lines. Also
include your name, occupation, business name and
e-mail address.


9 Join a web ring. It should attract the same type
of people who would be interested in buying the
product you're reselling. You could also trade links
on your own with other related web sites. Also you
could create an e-zine ring with other e-zine sites.



10 Participate on web discussion boards. Post your
comments, answer other people's questions, and
ask your own questions. Include your affiliate text
link under each message you post. If they read your
message and like it, they may click to see what else
you have to offer them.




Chapter 3

11 Create a free e-zine. Use your e-zine to advertise
the affiliate programs you've joined. Submit your
e-zine to online e-zine directories and promote it on
your web site. Trade e-zine ads with other publishers.
Announce your e-zine to e-zine announce lists.


12 Start a private web site. Use it as a free bonus
if people buy the product you resell. You could
also allow people to join for free and you could
advertise the affiliate program you've joined. You
could also charge a subscription fee for an
upgraded version of it.


13 Provide your web site visitors with content they
can't read anywhere else. People will stay longer at
your web site to read the original content. You could
also allow them to read through your e-zine and
archive the back issues on your web site. Or you
could charge access to the back issues because it
would be original content.


14 Remind your web site visitors they can print out
your content. They may browse around your online
store while it's printing. They may read it at home,
work, outside, etc. Other people might see what
they’re reading and want to visit your web site or
subscribe to your e-zine.


15 Offer your web site visitors a freebie if they take
the time to fill out your online survey. They'll be at
the site longer and might buy something afterwards.
Your survey could ask them what kind of products
they want, what they think of your customer service,
how they like your web site, etc.




Chapter 4

16 Offer your visitors free software that they can
download right from your web site. While they are
waiting they might read your ad. Also, if possible,
include your ad in the software so after they open
it, they'll see your ad again. This will help increase
your sales.


17 Provide a huge online directory of information
that your visitors could search through. The directory
must contain information your visitors would want.
It could be news stories, how-to articles, interviews,
case studies, profiles, survey results, online audio,
online video, e-books, reports, etc.


18 Make sure all your web pages load fast or your
visitors will get bored and leave. Time is precious;
they won't waste it waiting for your site to load. Do
not use too many graphics and high tech gizmos.
They may have a hard time finding your product ad.


19 Tell your visitors what's offered at your web site
at the very beginning. If people are confused about
what's being offered they may leave too early. You
could tell them the benefits they get and the things
they can do at your web site, like subscribe to your
e-zine, read free articles, download free e-books,
learn to increase their sales, etc.


20 Make your web site look professional. People
will get turned off and leave if they see a lot of
spelling and grammatical mistakes. You don't want
any broken graphics or links either. Make sure your
background colors don't make your text hard to
read.




Chapter 5

21 You could hold a holiday sale for your potential
customers. For example, you could tell them every-
thing on your site is discounted by up to 50% on
Thanksgiving Day. Another example, "Fourth Of
July Sale! Buy One, Get One Half Off!" Using
holiday sales gives you a specific and credible
reason for your prices to be lower.


22 Use headlines and sub-headlines all over your
your web site that will grab your visitors’ attention.
They will attract them to explore your web site
longer. They could be for your free e-zine, product
ads, free content, message board, chat room, etc.


23 Place colorful graphs, pie charts and other charts
in your ad copy. Use charts as they will grab a
person’s eye because they are usually colorful. They
will also support your product or service claims and
allow your target audience to understand them easier.


24 Highlight buying incentives like free bonuses,
money-back guarantees, testimonials, special offers,
discount sales, etc. You could place them in boxes,
in front of different colored backgrounds, assemble
symbols or graphics around them, etc.



25 Use short sentences or sentence fragments in the
body of your ad copy. A short burst of words can
catch a skimmer’s eye with one quick glance. If
people have to read a long sentence or paragraph in
order to understand your message, the skimmers
may not order from you.




Chapter 6

26 Highlight all the important keywords and phrases
in your ad copy. You could use bolding, underlining,
different colors, graphic text, italics, symbols, indents
and extra spaces to highlight the important words or
phrases.


27 Place attention-grabbing pictures above and
within your ad copy. A powerful technique is to use
‘before’ and ‘after’ pictures of people using your
product. They will give your target audience a
clearer vision of what you're offering. That will help
them imagine themselves getting the benefits of your
product.


28 Use a headline that catches the attention of your
target audience. You could use many different types
of headlines, free offers, guarantees, testimonials,
news stories, questions, benefits, warnings, statistics,
features.


29 Make your ad's keywords and phrases stand out
by enlarging the text. This technique works wonders
with headlines and sub-headlines. People see them
first because it's easier for their eyes to focus on.
You could also use different fonts for your headlines
than the rest of your ad copy.



30 Make your product’s list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.
Also indenting them will help make them stand out.
Each benefit should be written like a headline to get
the readers’ attention and tell them what’s in it for
them.