Explosive Influence Tactics

Chapter 1

1 Change your ads regularly. Your prospects could
get bored seeing the same ad all the time. Statistics
show people usually see the same ad 7 times before
they actually buy. Just change them enough to keep
them from being over-exposed. For example, if your
ad said. "FREE Killer Marketing E-book!", you
could change it later on to "FREE Sizzling Marketing
E-book!"


2 Lower the chances of negative word-of-mouth
marketing. You'll always have customers who are
dissatisfied. Try to please them as much as possible.
You could give them a refund, discount, a free
product, a coupon, a rebate, a compliment, etc. Just
be polite and stay calm if they are angry or frustrated
with your business.


3 Give people a deadline to order. Tell people if
they order by Sept.15, 2002, they will get a
discount or free bonuses. This will create an urgency
so they don't put off buying. Another example,
"Order before 8:00 p.m. US/EST and get a second
product of your choice for free!"


4 Offer people a money-back guarantee. The longer
the guarantee, the more effective it will be. It could
be a 30-day, 60-day, 1 year, or lifetime guarantee.
You could also offer them double or triple their
money back or a set amount of money back, like
$25. You could also allow them to keep the product
if you can afford to do that, even if they ask for a
refund.


5 Offer a free on-site repair service for products you
sell. This is convenient for people because they won't
have to send it away for repairs and they won't have
to be without the product for a long period of time.
If they have to send the product to you to get
repaired, offer them free shipping.



Chapter 2

6 Publish testimonials on your ad copy. They will
give your business credibility and you'll gain people’s
trust. It's important to include the person's full name
and location with the testimonial. For example, "Jon
Goodhart, Auto Mechanic, Wooster, Ohio."


7 Give people free bonuses when they order your
product or service. The free bonuses could be
books, jewelry, reports, newsletters, etc. Make
their bonuses sound extra valuable by listing their
retail value, either separately or together in one
amount, or limiting how long you will offer the
bonuses.


8 Allow people to make money reselling the product
or service. Tell people they can join your affiliate
program if they order. You could pay them per sale,
per click, per referral, etc. Just provide them with
proven and tested marketing materials, detailed
statistics and plenty of affiliate training.


9 Offer free 24-hour help with all products you sell.
Allow customers to ask you questions by e-mail, by
toll free phone, by free fax, etc. If for some reason
you can't offer this service, answer their questions
and concerns as soon as possible. You could also
let them know you received their message and you'll
get back to them as soon as possible.


10 Provide free shipping with all orders. If you can't
afford it, you could offer free shipping on orders
over a specific dollar amount. You could also offer a
rebate on their shipping costs. Most customers most
probably won’t send in the rebate card unless it's a
huge shipping cost, for example, $30 or more.



Chapter 3

11 Give away a free sample of your product. You
will gain people's trust when you allow them to try
out a free sample of your product. If they like it they
won't hesitate buying it. Your sample should only
give them a small taste of what's in it for them if they
buy.


12 Offer a buy-one, get-one-free deal. If you sell
more than one product, this type of deal works great.
People will feel they are getting more for their money
and will order quicker. You could also offer them a
‘buy one, get one half’, ‘buy two, get the third one
free’, ‘buy two, get a free watch’, etc.


13 Increase the number of visitors who revisit your
web site by publishing a free course right on your
site. Just release a new lesson once a week. You
could even offer a live chat room class every week
or a class published on autoresponder.


14 Make sure your graphics load correctly on your
web site. Broken graphics will make your business
look very unprofessional. That also goes for broken
links and slow loading graphics. People can find
other web sites to visit with a click of a mouse.


15 Avoid using scrolling marquees on your web site.
They take the attention away from your ad copy and
make your web page load slower. Just type the
message on your web site. You can highlight it with
flashing, color or bigger text.



Chapter 4

16 Make the text on your web site exciting to read.
You can use emotional words, descriptive adjectives,
highlighted keywords, exclamation points, etc. You
can also get your prospects excited by showing how
much passion and excitement you have for your
product or service.


17 Remember to reach out and touch your visitors
offline. When your visitors give you offline contact
information, use it to send them some non-selling
greeting card by mail, a friendly phone call, a little
gift, etc. This is actually pre-selling them back-end
products because when you eventually try to sell
them one, they will be more receptive to your offer.


18 Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review
the comments and use them to improve your site.
You can find out critical things, like how people like
navigating around your web site, if the design looks
professional, etc.


19 Regularly check and resubmit your web site's
search engine rankings. They can drop very quickly
because of all the competition. Keep informed of
new search engine strategies by visiting informative
web sites, subscribing to related e-zines, buying
search engine how-to e-books, etc.


20 Divide your product’s price over a period of time
to make it sound less. Offer a payment plan, or show
the per day price. For example, "Only 33 cents per
day!" If it's an information product, you could divide
it by the number of pages, tips, chapters, strategies
or minutes/hours/days it took you to create it.



Chapter 5

21 Promote your products within the content of your
web site. If you write and offer free articles, include
a mention of the product or service you're selling.
You could include it in your resource box or subtly
reveal it within your article if it's related.


22 Update the content on your web site regularly.
You'll want to add new content and update the old
content. People want timely information that tells
them how to do something ‘now’, not how it was
done 10 years ago. That's another reason you
should constantly be educating yourself.


23 Ask visitors to subscribe to your e-zine. It's a
good idea to also give them a freebie when they
subscribe. Once they are subscribed, they might
read your content, see your advertisements, join
your affiliate program, buy advertising, revisit your
web site, etc. The benefits are endless.


24 Have them sign up to get access to download
a free e-book. The subject of the e-book should
be related to your target audience. You could have
them sign up to a opt-in list or your regular e-zine.
The e-book should have high perceived value so
they'll take the time to sign up.


25 Give your visitors a free membership inside
your Members Only web site. Have them sign up
to receive a user name and password. You could
create a Members Only e-zine to capture their
e-mail address and membership updates so they
will revisit your web site again and again.



Chapter 6

26 Hold a free contest or sweepstake at your web
site. Ask them to give you their contact information
to enter. Just get their permission to send them new
product offers. You could also announce the winners
to them, as well as sending new contest announcements.


27 Offer your visitors free consulting via e-mail.
Have them fill out a web form to e-mail you with
their questions. When you answer their questions,
include an offer for a product you sell or highly
recommend products that could help them. You
could join the product’s affiliate program to earn
commission if they take your advice.


28 Hold an interactive poll on your web site. Ask
your visitors to e-mail you their vote or opinion.
You could send them a "thank you" e-mail and also
mention a product you're selling. Tell them to
subscribe to your e-zine so they can see the results
of the poll.


29 Ask your visitors to sign up for a chance to get
a web site award. Have them e-mail you their contact
and web site information. You can e-mail the web-
master and tell him/her if they are the winner or not.
Include your signature file at the end of your e-mail
mentioning a product you sell.


30 Have visitors fill out a survey on your web site.
Give them a free gift as an incentive to complete
the form. You can e-mail the results of the survey
and offer them a free e-book as a gift for
completing your survey. Of course your ad will be
in the free e-book.