Clever Profit-Generating Insights

Chapter 1

1 Keep people at your web site for as long as
possible. Allow them to download free e-books,
sign up for contests, use free online services, etc.
This will help increase your sales. You could use
pop-up pages, pop-under pages and exit pages too.
But be warned, this can annoy some visitors.


2 Anticipate any objections your visitors may have
about your product’s offer. You must research your
target audience's needs and wants. For example,
your target audience may not like businesses that
use free web site domains. Another example, they
may not like to buy from web sites that don't accept
offline checks.


3 Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won't believe you. For example, don't say, "You
can make 1 million dollars in 2 days!" Another
example, "You can fold paper at home and make up
to $2000 a day!"


4 Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product you're offering. Names that rhyme
are easy to remember. If you're selling information
products you may want the word "publisher" in your
business name. You also don't want your name to
have any offensive words or phrases in it.


5 Solve your customers’ complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them. You could set
up a handy FAQ (Frequently Asked Questions) list.
You could also add more ways they contact you
faster, like by e-mail, phone, web message system,
fax, instant message, cell phone, etc.



Chapter 2

6 Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service. You
could give the free surprise gifts, survey your
customers, take all their opinions and questions
seriously, set up focus groups to improve your
product, etc.


7 Market yourself, as well as your product. You
could write articles, e-books, do free consulting,
do speaking engagements, etc. You could tell your
prospects a little bit about your personal history
too. You could tell them when you were born, where
you grew up, tell them about your parents and other
family members, etc.


8 Find new target audiences for your products or
services. For example, if you're selling coffee to
stores, try to sell it to coffee shops too. You should
always be opening new profit streams for your
business. Try to brainstorm new profit ideas at least
once a week.


9 Use the phrase "invest in our product" instead of
the words “buy” or “purchase”. This makes
prospects feel they're investing in their future if they
buy. You could also tell people how much others
have got back from your product by publishing
testimonials of people who have made money or
reaped the benefits.


10 Create offline affiliates to market your product.
Have people sign up at your web site to sell your
products through "house parties". You could have
people taking their laptops to parties and selling
through their affiliate links. They will get paid just
like they would online.



Chapter 3

11 Use logos and slogans for your business. They
make it easier for people to remember and identify
your business. For example, how many times have
you had a problem and the first thing that popped
into your mind is some business’ logo or slogan. It's
almost like an automatic reaction.


12 Use the word "fast" in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.
For example, you could say, "Our product works
fast!" Another example, "Our product comes with
fast shipping options."


13 Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard-
earned money buying your product. For example,
you could say, "Our product comes with a 90-day
money-back guarantee!" Another example would
be, "Don't forget our product comes with a lifetime
guarantee!"


14 Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.
For example, you could say, "This special edition
will be limited to the first 500 who order!" Another
example would be, "Order before (date) to get
this limited version of our e-book!"


15 Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc. For example, you could say,
"It's the easiest way to lose weight!" Another
example would be, "It's easy to order - just click
here and fill out your information!"



Chapter 4

16 Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.
For example, you could say, "Check the hundreds
of testimonials we have received!" Another example
would be, "All these testimonials below were given
voluntarily without payment!"


17 Use the words "discount/sale" in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get-one-free offers,
etc. For example, you could say, "Get a 50%
rebate if you order before (date)!" Another example
would be, "Order before our buy-one-get-one-
free sale ends!"


18 Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc. For
example, you could say. " Free shipping with every
order over $50!" Another example would be,
"Order within the next 5 minutes to get 3 extra
bonuses free!"


19 Use the words "you/your" in your ad. People
want to know that you are talking to them. This'll
make them feel important and attract them to read
the whole ad. For example, you could say, "You
could be the winner in our next contest!" Another
example would be, "You are experiencing the
benefits already, aren't you?"


20 Use the word "important" in your ad. People do
not want to miss important information that could
affect their lives. People will stop and take notice.
For example, your headline could read, "Important
Warning!...” Another example could be, "Important!
Stop And Take Notice!..."



Chapter 5

21 Use the word "new" in your ad. People want
new products or services that will improve their lives
like new information, tastes, technology, results, etc.
For example, you could say, "Learn a new
revolutionary way to lose weight!” Another example
would be, “New! Just Released!..."


22 Show your prospects how much enthusiasm
you have for your product and business. If you're
convincing enough, they will be enthusiastic too.
For example, you could say, "I'm so EXCITED
about our new product!” Another example would
be, "I can't wait for you to experience these benefits!"


23 End your sales letter or ad copy with a strong
closing. It could be a free bonus, a discount price,
a benefit reminder, an ordering deadline, etc. For
example, you could say, "P.S. Remember, you'll
get 5 bonuses valued at $245!" Another example
would be, "P.S. Like mentioned earlier, if you order
today you'll get 45% off!"


24 Please your complaining customers. You can
refund their money, give them a discount, give them
a free gift, solve the problem quickly, etc. For
example, you could say, "I understand how you
must feel, so I'm giving you a complete refund."
Another example would be, "I’ve been in your
shoes before. I'm going to give you a 50% discount
on your next purchase."


25 Make your customers get excited about your
business and they will tell their friends. Give them a
free vacation certificate, a coupon, etc. For
example, you could say, "Get a FREE vacation to
(the location)! Another example would be, "You
will also get a $200 coupon to our next event!"



Chapter 6

26 Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc. For example,
you could say, "I'm going to allow you to try out
our product for a full 60 days without billing your
card!"


27 Build your opt-in list by allowing your visitors
to sign up for a free e-zine, e-books, software,
contests, sweepstakes, etc. For example, you could
say, "Subscribe to our free e-zine and get entry into
our weekly contest!” Another example would be,
"Sign up to our free newsletter and get 10 surprise
bonuses!”


28 Give your prospects or customers a breath of
fresh air. Don't be afraid to design your web site
and ad copies to be different from everyone else’s.
For example, you could apply a circus theme to
your web site. Another example would be to design
your web site like an e-book with a table of contents,
title page, glossary, etc.


29 Allow your customers to get part of your total
offer right after they order. If you have to ship the
item, make one of your bonuses available online.
For example, if you are selling a printed book, you
could have an online version available for them to
read right after they order.


30 Write and submit articles to e-zine publishers
or webmasters. If you want it to be published, it
should read like an article and not like an ad. You
could also offer the publisher extra incentives like
giving them a freebie, affiliate commissions,
compliments, original content, etc.